We use Cookies to optimize our website. Cookies are small text files that are stored on your computer. Short-term Cookies are deleted after closing the browser. Other Cookies remain on your computer (long-term Cookies) and recognize it the next time you visit our website. This will enable us to provide you with better access to our website. When in the future you access our website, our website can draw or “retrieve” data stored in a Cookie.

What type of Cookies TOTAL IDEA uses?

The session Cookies used by the website are deleted after the end of browsing and/or after the browser is closed.

Persistent Cookies are cookies saved on your computer which are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser. Persistent cookies are only used to re-identify you upon your next visit.

Moreover, when you visit our website some Cookies – called third party Cookies – are placed by our partners on our behalf. These Cookies collect data on ad performance and your interaction with our website.This data may be used by our partners to extract statistical conclusions and improve your visitor ad experience.

Which Cookies are used on our website and what information they collect?

Our website uses Cookies for different purposes depending on their function:

Essential Cookies. Essential Cookies are absolutely essential for proper operation of the website. They allow you to browse the website and use its features, such as accessing secure areas or using the shopping basket. These Cookies do not identify you. Without these Cookies, our website cannot operate effectively.

Functionality Cookies. Functionality Cookies help the website remember choices you make, such as your user name, language and the region you are in and thus we can provide enhanced and personalized features. Moreover, they help us provide services you have asked for, such as watching a video or using social media. They do not enable us to track your browsing activity on other websites. We inform you that some of our providers place third-party Cookies on our behalf. We ask for your consent for the installation of third-party Cookies.

Targeting/advertising and usage statistics Cookies. These Cookies are used to provide content that best suits you and your interests. They can be used to send targeted ads/offers, limit ad impressions or measure the effectiveness of an ad campaign. They can also be used to keep track of the website you have visited to determine which online marketing channels are more effective and allow us to reward external websites and partners that promoted our website. Moreover, in order to improve our website, we use Cookies to collect information on the length of time spent on the site, the pages clicked, the ads and the services offered by the website. They can also provide information about the number of times the visitor viewed a product or service and whether they shared it on a social media networking platform. The user can either give consent or block the Cookies on the first visit to a website.

Personal Data collected by Cookies: IP address, internet service provider, geo location, country, type of device used to access internet, name of site that redirected you to TOTAL IDEA website, operating system and browser type

How to manage Cookies

Cookies are stored on your computer or device, after you are informed about your privacy settings and giving your consent for each of these categories, with the exception of essential Cookies that do not require consent, functionality Cookies and traffic data processing Cookies require consent. Unless you accept Cookies or certain Cookies categories, some features of our website may not be fully available, but under no circumstances will you be denied access to our website.

It is at your discretion, whenever you wish, to withdraw your consent or object to the use of Cookies on your computer or device as well as to manage and/or delete the Cookies.

You can prevent the storage of cookies by selecting “Block cookies” in your browser settings. However, blocking all cookies might have a negative impact on the use of many web sites. If you still want to delete and disable cookies, you need to update the settings of your web browser (information on how to delete and disable cookies are available in your browser by choosing Help) or more information can be found at the following addresses:

By default, the browsing experience of our website visitors is NOT tracked. You may, though, choose to consent to our processing of any personal data collected during your browsing experience on our website to allow us to produce statistics.

If you enable the Do Not Track option in your web browser, we will respect your choice and your browsing experience on our website will not be tracked for our statistics.

If you have not enabled the Do Not Track option, we will show you a cookie banner for you to make your choice and install Cookies to keep track of your choice. If you consent to the processing mentioned above, then our aforementioned Cookies are activated and some relevant cookies loaded. You can always decide to withdraw your consent, or consent again at any time.

What are your rights?

You have the following rights regarding the processing of your personal data:

These rights can be enforced by contacting TOTAL IDEA in the following ways:
Address, Email, Telephone – Republic of Serbia, 21000 Novi Sad, Svetozara Miletića 43, Novi Sad,, DPO – Ivan Jovanović, 0637415614,

Where to find more information about personal data

You can find information on the protection of your data privacy, as well as your data privacy rights in TOTAL IDEA Privacy Policy.

Where to find more information about the use of Cookies

You can find more information about Cookies and how you can limit or block them on and

Cookies Notification Changes and Updates

We reserve the right to amend this Cookies Notification from time to time. For this reason, we recommend to review it frequently. In case of revision the date will be indicated. Only the most recently revised version of the Cookie Notification is valid.

Personal Data retention period and revision

TOTAL IDEA retains Personal Data received by your consent for use of Cookies for the period of two years after which it will be deleted and you will be asked for consent again

Data Protection Officer

Address, Email, Telephone – Republic of Serbia, 21000 Novi Sad, Svetozara Miletića 43, Novi Sad,, DPO – Ivan Jovanović, + 381 63 7415614,

Withdrawal of consent

You may at any time withdraw the consent you granted by submitting a request through at In this case TOTAL IDEA will no longer process any Personal Data subject to the consent unless legally required. It will be as if you never consented or gave TOTAL IDEA the Personal Data.

In the event that TOTAL IDEA is obliged to retain your Personal Data for legal reasons, your Personal Data will not be further processed and will only be retained for the period required by law. However, withdrawal does not affect prior processing of Personal Data by TOTAL IDEA until the time of withdrawal. In addition, if the use of TOTAL IDEA service/offer requires your prior consent, TOTAL IDEA will no longer be able, after withdrawal of your consent, to provide you with the relevant service, offer or event.

Data Protection Authority

The competent authority for the protection of personal data is the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia. The Commissioner can be reached at the address Bulevar kralja Aleksandra 15, 11000 Belgrade, Republic of Serbia, e-mail: or by phone at +381 11 3408 900