“If I had one dollar left, I’d spend it on PR” – said Bill Gates and we are completely on board with this idea!
Proper public relations management, a professional and sincere communication with all stakeholders, is an important step towards building a reputation. We took advantage of an opportunity to provide public relations support to our friends and partners from the Camping Association of Serbia (CAS).
Using a unique set of PR tools, our firm took part in the organization of the recently opened Fruska Gora Danube Region Resource Centre. The establishment of the Resource Centre, a main point of contact for regional tourism, rural and sustainable development, was done within the “Sustainable Tourism Development in Fruška Gora Danube Region – towards competitive regions of Danube” project, implemented by the Camping Association of Serbia in partnership with the Tourism Organization of Serbia and Fruška Gora National Park, and supported by the Austrian Development Agency (ADA) and the European Commission, within IPA Cross-border Co-operation Programmes.
Our team coordinated the communication with the media and the opening of the Resource Centre in Stražilovo. The opening ceremony was attended by 150 guests from the tourism industry, representatives of institutions and local government, media and the non-profit sector, as well as the local manufacturers of traditional products.
The pleasant Fruška Gora environment welcomed the guests who enjoyed the costume performance, the sounds of local instruments and the taste of local produce and culinary delights. Key messages and photo coverage of the event, both done within the PR campaign by our team, stirred up the attention of the media and other guests. Our firm also took professional photographs of the Resource Centre to be used for promotional purposes.